Fast, flexible, and powerful customer journey management
Optimize every customer touchpoint with Smaply. Turn insights into actionable strategies that deliver improved customer and business outcomes.
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Trusted by CX teams in the world’s
leading brands
● Our Origins
We are the people behind “This is Service Design Doing”
#TiSDT and #TiSDD sold 250,000+ times worldwide, translated into 7 languages. We promised an app when we launched the first book back in 2010, then it became a software. We put all our expertise and learnings into our software Smaply – backed by insights from co-creation with our users.
Journey Map Editor
Create powerful customer journey maps with Smaply's intuitive drag-and-drop editor, enhanced by Smaply AI for rapid map creation. Integrate diverse data and collaborate in real-time.
Work faster with productivity features like bulk-editing of cards and copying-and-pasting of lanes to streamline updates and maintain consisten structures.
Journey Management
Journey management goes beyond mapping. With Smaply you can interlink journey maps and build comprehensive journey hierarchies.
Tracking the performance of each map is easy through our journey performance indicator, and organizing shared assets in the account library helps the team to stay on track through automated updating.
This holistic approach enables you to see the bigger picture and make data-driven decisions, ensuring a consistent customer experience across all touchpoints. Invite your team, stakeholders, or users to co-create journey maps!
Persona Builder
Transform customer insights into actionable personas to gain a holistic view of your customers’ needs, and put them at the center of your actions.
Create new personas from within your journey maps, then complete and refine them in the Persona Builder. Link one or multiple personas directly to your journey maps and filter them for a more tailored view.
Smaply makes it easy to visualize hierarchies of maps, clarify responsibilities, create a data hub, and manage processes. Connect the silos of your organization.
“Having Smaply as a partner in my journey was so valuable to my practice as a service designer. It really relieved me of so much cognitive overhead as I knew where the high-fidelity doing was going to live. Also, compared to other tools, it does all the important things better and remains consistent. An awesome tool for UX, Product Managers and Service Designers.”
Designer, Educator & Podcaster
Founder of The Human Centered Design Network
“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies. Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”
Director of Global Delivery Model
at PwC
A tool made from experience,
for experience management
Smaply has been built to meet the real needs of customer-centric work. You asked for a customer journey management tool with user journey mapping capabilities – so here we go.
delightful interface
pain points & solutions
certified
map repository
Smaply for Enterprises
Smaply; safe and reliable software
Our customer journey mapping software provides highest data protection and privacy standards. Your CX data is safe, regardless of your location and across all Smaply software plans.
Our enterprise customers benefit from our certifications and additional custom solutions.
