Orchestrating seamless journeys for impact

Journey Management

Smaply is the one-stop software for customer journey mapping and management. Create customer and user journey maps, collaborate in real-time, and manage your customers' experiences from one central tool.

Trusted by the world’s
leading brands

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Smaply; safe and reliable software

Our customer journey mapping software provides highest data protection and privacy standards. Your CX data is safe, regardless of your location and across all Smaply software plans.

Our enterprise customers benefit from our certifications and additional custom solutions.

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SOC-2 certified hosting providers
GDPR compliant
ISO 27001 certified
SSO
SLA
Navigate user journey maps of all sizes easily

Smaply makes it easy to visualize hierarchies of maps, clarify responsibilities, create a data hub, and manage processes. Connect the silos of your organization.

● Feature

Journey Map Editor

Build your journey maps with Smaply's intuitive drag-and-drop tool. Visualize and integrate various data types to enhance your business CX strategy.

Work together to create customer journey maps in real-time or asynchronously. Smaply remains stable, even with a poor internet connection, ensuring effective co-creative workshops and collaboration.

Illustration of Smaply Journey Map Editor, showing images as storyboard, emotional graph, and touchpoint channels
Illustration of how journey maps are connected in Smaply, showing three journey thumbnails
● Feature

Journey Management

Journey management goes beyond mapping. With Smaply you can interlink journey maps, build comprehensive journey hierarchies and networks, and track the performance of each map.

This holistic approach enables you to see the bigger picture and make data-driven decisions, ensuring a consistent customer experience across all touchpoints.

Collaboration on journey maps is the key to great experiences. Invite your team, customers, or users to co-create journey maps!

● Feature

Persona Builder

Transform customer insights into actionable personas to gain a holistic view of your customers’ needs, and put them at the center of your actions.  

Create new personas from within your journey maps, then complete and refine them in the Persona Builder. Link one or multiple personas directly to your journey maps and filter them for a more tailored view.

Illustration of Smaply Persona Editor, showing a young man in office context, overlayed by icon cards, indicating persona properties

● Get started with Journey Mapping

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A tool made from experience,
for experience management

Smaply has been built to meet the real needs of customer-centric work. You asked for a customer journey management tool with user journey mapping capabilities – so here we go.

Collaborate in real time
Enterprise-ready
Work efficiently on a
delightful interface
Manage opportunities,
pain points & solutions
Coordinate and manage the customer journey
ISO 27001:2022
certified
Create a structured journey
map repository
Customizable journey maps & hierarchies
GDPR compliant
SSO login
Screenshot from Smaply showing an example journey map with storyboard, cards, emotional journey, channels. The image also shows the new edit panel, including pointer, hand, card, and line tool.
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“Having Smaply as a partner in my journey was so valuable to my practice as a service designer. It really relieved me of so much cognitive overhead as I knew where the high-fidelity doing was going to live. Also, compared to other tools, it does all the important things better and remains consistent. An awesome tool for UX, Product Managers and Service Designers.”

Portrait of Gerry Scullion, founder of Humana and This is HCD
Gerry Scullion
Designer, Educator & Podcaster
Founder of The Human Centered Design Network
Logo of PricewaterhouseCoopers

“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies. Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”

Portrait of Fernando Yepez of PricewaterhouseCoopers
Fernando Yepez
Director of Global Delivery Model
at PwC

Smaply for Enterprises

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