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Customer experience data: How to structure, connect, and activate CX insights in 2026

Most organisations are not lacking customer experience data — they are struggling to structure and activate it effectively. In a landscape of fragmented insights and disconnected systems, the real advantage lies in turning customer experience data into a central, searchable, and decision-driving asset.
Isabel Grillmayr
February 25, 2026

Browse all articles

a sign that says: ask more questions
Isabel Grillmayr
February 20, 2026
Research-Driven Journey Mapping
Joe Allen
February 20, 2026
Journey Metrics
Joe Allen
February 18, 2026
Guide to Customer Journey Management
Joe Allen
February 6, 2026
Customer Touchpoints Workshop
Joe Allen
February 3, 2026
an orchestra playing in a theatre
Isabel Grillmayr
January 26, 2026
Journey Map Workshop with Personas
Joe Allen
January 22, 2026
Journey Mapping vs Journey Management workshop
Joe Allen
January 22, 2026
A journey map created in Smaply.
Michael Steingress
January 20, 2026
Data and KPIs on screens
Roman Shvydun
December 9, 2025
Emotional Journey Export from Smaply
Isabel Grillmayr
December 2, 2025

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