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green and blue background with illustrations of metrics in Smaply, the customer journey mapping and management tool

Metrics on journey maps

Dive into the key metrics in a customer experience context, why they are so significant, how to illustrate them, and how to set them in a useful context in a journey map.
Isabel Grillmayr
March 19, 2025

Browse all articles

a smartphone, a voice assistant and headphones
Isabel Grillmayr
August 25, 2023
two people holding hands
Katharina Rainer
May 18, 2023
an orchestra playing in a theatre
Michael Steingress
April 26, 2023
illustration of a hand with a heart in the middle
Marc Stickdorn
December 15, 2022
Learning card deck
Isabel Grillmayr
August 19, 2020
journey map repository
Katharina Rainer
March 30, 2020
images showing the experience at an airport
Marc Stickdorn
March 20, 2020
experience researrch in restaurant
Anna Katharina Reisenberger
March 10, 2020
Person writing creating a persona
Antonia Cramer
February 18, 2020
Marc Stickdorn smiling into the camera
Marc Stickdorn
February 14, 2020
students sitting around a table talking
Birgit Bosio
October 1, 2019
Man waving into the camera with a microphone in the foreground.
Marc Stickdorn
August 20, 2019
symbols showing activities on an event on a turquoise background
Ruud Janssen
July 17, 2019
a map with colorful dots visualizing touchpoints of visitors
Arushi Jaiswal
July 10, 2019

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