● Features

Journey Management

From customer experience visualization to customer experience management. Bring journey maps to the next level: from projects to governance; from alignment to action; from a communication tool to an integrated information system.

→ Get started with journey management

CX not included in decision systems

Customer satisfaction

No big picture

Revenue

Churn

Retention

● Online Customer Journey Mapping Tool

CX is the driving success factor for business, but companies struggle with managing CX across organizational silos.

Unclear responsibilities

Recommendations

Fractured data

Loyalty

No overview of pain points, opportunities, projects, KPIs

Return on investment

● Journey Management

Superior CX strategy

Embedding customer experience into decision-making processes across departments increases customer satisfaction, loyalty, and business growth.

● Journey Management

Prioritization & roadmapping

Portfolio management for identifying key opportunities across journeys. CX-driven roadmaps support customer-centric prioritization and risk reduction.

● Journey Management

Persuasive communication

Standardized journey maps with customized views on the data reduce efforts for teams and use cases. Bridge organizational silos with a unified CX focus and language.

● Journey Management

Journey hierarchy

Zoom through a hierarchy of journey maps with pain points and opportunities. Real-time quantitative and qualitative data based on integrations allows an outside-in CX view.

● Journey Management

Simplicity & flexibility

Reducing the complexity inherent in CX aligns teams around a coherent information system, making journey maps a management asset for strategic and operative decisions.

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Build

that

journey

now

Build

that

journey

now

● From our Blog

May 20, 2025

The basics of Customer Journey Management

Understanding and improving the customer experience is crucial for businesses today. While tools like journey mapping have been around for a while, the concept of actively managing these journeys – turning insights into continuous action – is becoming increasingly important. In this article, you learn the basics of customer journey management: What is customer journey management? Why is it so important?

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