● Pricing

The right plan for your goals

Easily start with the free plan, switch between plans anytime.

No credit card needed for free signup. All prices are net per user. VAT will be added if applicable.

EUR

USD

Free

0
EUR
no credit card needed

Free and easy to use – Discover the power of journey mapping.

Icon of a light bulb
1 personal workspace
0 shared workspaces
10 maps
10 personas
3 metric cards per map
3 planning cards per map
viewer seats: not available
The Free plan includes:
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Card types: stage, text, icon, emotion, image, slider, metrics, planning
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Collaborate on a single journey map
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Export journey maps and personas as PDF
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Filter journey maps
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Smaply templates
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Self-service support
on helpdesk
Sign up
Free forever.

Repository

390
EUR
billed yearly per editor

Unlock collaboration – Create and share professional journey maps.

Icon of a light bulb
1 personal workspace per user
1 shared workspace
unlimited maps
unlimited personas
3 metric cards per map
3 planning cards per map
viewer seats: not available
All Free features, plus:
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Card types: journey map link, opportunity, pain point
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User roles: admin, editor, viewer
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Comment threads on journey map cards
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Journey Performance Indicator
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Portfolio management
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Custom templates
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Access to Trust Center, standard T&C, standard SLA
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Self-service support
on helpdesk

Framework

690
EUR
billed yearly per editor

A framework for success –   Impactful journeys based on unlimited live metrics.

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1 personal workspace per user
3 shared workspaces
unlimited maps
unlimited personas
unlimited metric cards per map
3 planning cards per map
viewer seats: 5 included
All Repository features, plus:
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Metrics integrations: Google Analytics, Excel 365 (soon), Power BI (soon)
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Card types: solutions
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Journey Hierarchy template
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Journey map features: saved views
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5 coaching hours for onboarding (from 10 users)
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1 ticket to Marc Stickdorn's Journey Management course (from 10 users)
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Single-Sign-On
(from 10 users)
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Helpdesk and email support
(24 hours response time)

Governance

990
EUR
billed yearly per editor

Lead with precision –Unleash the full potential of journey management.

Icon of a light bulb
1 personal workspace per user
unlimited shared workspaces
unlimited maps
unlimited personas
unlimited metric cards per map
unlimited planning cards per map
viewer seats: unlimited
All Framework features, plus:
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Planning integrations: Jira, DevOps, Linear, Trello, Asana
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Customizable taxonomy
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Unlimited storage
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Personal support and key account manager (from 10 users)
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10 coaching hours for onboarding – benefit from our 15 years in service design (from 10 users )
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2 tickets to Marc Stickdorn's Journey Management course
(from 10 users )
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Full procurement service (contracting, SLA, MSA, NDA, IT-security review, from 10 users)
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Optional dedicated regional single-tenant hosting (costs depending on set-up)
Compare in Detail

Full feature comparison

Free
0
EUR
0
USD
Repository
390
EUR
399
USD
Framework
690
EUR
699
USD
Governance
990
EUR
999
USD

User & Account Management

Maps
Personal workspace
Shared workspaces
SSO
Account management
Contracting / Procurement handling
Max. 10
1
unlimited
1
1
Access to Trust Center, standard T&C, standard SLA
unlimited
1
3
Procurement services from 10 users
unlimited
1
unlimited
Yes, included from 10 users
Key Account Manager from 10 users
Procurement services from 10 users

Journey Visualization

New
Hot
Persona editor
New
Hot
Journey coordinator
New
Hot
Journey description
New
Hot
Text cards
New
Hot
Image cards
New
Hot
Stage cards
New
Hot
Icon cards (incl. channels, checklists, quotes, emojis)
New
Hot
Slider cards
New
Hot
Link cards
New
Hot
Opportunity cards
New
Hot
Pain point cards
New
Hot
Solution cards
New
Hot
Metric cards
max. 3 cards per map
max. 3 cards per map
unlimited
unlimited
New
Hot
Planning cards
max. 3 cards per map
max. 3 cards per map
max. 3 cards per map
unlimited
New
Hot
Graph Lane
New
Hot
Divider Lane
New
Hot
Grid Lane
New
Hot
Persona tagging and filtering
New
Hot
Real-time collaboration on maps & personas
New
Hot
PDF export
New
Hot
Create own templates
New
Hot
Filtered map views

Journey Management

New
Hot
Metrics Integration: Google Analytics
New
Hot
Metrics Integration: Excel 365 (soon)
New
Hot
Metrics Integration: Power BI (soon)
New
Hot
Metrics Integration: csv upload / manual input
New
Hot
Planning Integration: Jira
New
Hot
Planning Integration: DevOps
New
Hot
Planning Integration: Asana
New
Hot
Planning Integration: Linear
New
Hot
Planning Integration: Trello
New
Hot
Journey Performance Indicator
New
Hot
Portfolio for opportunities, pain points, solutions
New
Hot
Filtered portfolio views
New
Hot
Password-protected HTML sharing (soon)
New
Hot
Journey Hierarchy template
New
Hot
Customizable taxonomy

Roles

New
Hot
Admins/Editors
Free plan: additional editors on one single map are free.
€ 390 per editor
€ 690 per editor
€ 990 per editor
New
Hot
Viewers
not available
not available
5 included
unlimited

Support & Learning

New
Hot
Helpdesk
New
Hot
Premium support via email
New
Hot
Onboarding & coaching
5 hours included (from 10 users)
10 hours included (from 10 users)
New
Hot
Personal support and key account manager
New
Hot
Recurring coaching
5 hours (from 10 users)
New
Hot
Access to Community of Practice meetings
New
Hot
Free tickets to Marc Stickdorn's Journey Management training
1 free ticket from 10 users
2 free tickets from 10 users
● FAQ

Frequently Asked Questions

Answers to commonly asked questions

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