Free
€0
EUR
begins with 14-day full-featured trial
(no credit card needed)
(no credit card needed)
Free and easy to use – Discover the power of journey mapping.
1 personal workspace
10 maps
10 personas
3 advanced cards / map
viewer seats: not available
Includes:
Basic cards: stage, text, icon, emotion chart, image, slider
Advanced cards*: embed, metrics, planning
Portfolio cards*: paint point, opportunity, solution
*3 of each card / map
Advanced cards*: embed, metrics, planning
Portfolio cards*: paint point, opportunity, solution
*3 of each card / map
20+ integrations including Google Analytics, PowerBI, Jira and DevOPs
Collaborate on a single journey map
Export to PDF
Self-service support
on helpdesk
on helpdesk
Repository
€33
EUR
per editor / month
(billed yearly
390
EUR)
Build your first repository –Unlock collaboration through journey maps.
1 team workspace
unlimited maps
unlimited personas
unlimited portfolio cards
viewer seats: not available
All Free features, plus:
Advanced cards: journey map link
User roles: admin, editor, viewer
Smaply AI: quick and easy journey creation
Comment threads on journey map cards
Journey map features: Saved views, custom map templates
Portfolio management and prioritization matrix
Access to Trust Center, standard T&C, standard SLA
Self-service support
on helpdesk
on helpdesk
Framework
€58
EUR
per editor / month
(billed yearly
690
EUR)
A framework for success – Impactful journeys based on unlimited live metrics.
3 team workspaces
unlimited maps
unlimited personas
unlimited advanced cards
viewer seats: 5 included
All Repository features, plus:
Password-protected
HTML sharing of single maps
HTML sharing of single maps
Journey Hierarchy template
5 coaching hours for onboarding (from 10 users)
1 ticket to Marc Stickdorn's Journey Management course (from 10 users)
Helpdesk and email support
(24 hours response time)
(24 hours response time)
Popular
Governance
€83
EUR
per editor / month
(billed yearly
990
EUR)
Lead with precision –Unleash the full potential of journey management.
unlimited team workspaces
unlimited maps
unlimited personas
unlimited advanced cards
viewer seats: unlimited
All Framework features, plus:
Service account integrations: PowerBI, Google Analytics and Excel365
Customizable taxonomy
Unlimited storage
Personal support and key account manager (from 10 users)
Coaching hours for onboarding – benefit from our 15 years in service design (from 10 users )
2 tickets to Marc Stickdorn's Journey Management course
(from 10 users )
(from 10 users )
Full procurement service (contracting, SLA, MSA, NDA, IT-security review, from 10 users)
Optional dedicated regional single-tenant hosting (costs depending on set-up)
Single-Sign-On
(from 10 users)
(from 10 users)
Free
$0
USD
begins with 14-day full-featured trial
(no credit card needed)
(no credit card needed)
Free and easy to use – Discover the power of journey mapping.
1 personal workspace
10 maps
10 personas
3 advanced cards / map
viewer seats: not available
Includes:
Basic cards: stage, text, icon, emotion chart, image, slider
Advanced cards*: embed, metrics, planning
Portfolio cards*: paint point, opportunity, solution
*3 of each card / map
Advanced cards*: embed, metrics, planning
Portfolio cards*: paint point, opportunity, solution
*3 of each card / map
20+ integrations including Google Analytics, PowerBI, Jira and DevOPs
Collaborate on a single journey map
Export to PDF
Self-service support
on helpdesk
on helpdesk
Repository
$38
USD
per editor / month
(billed yearly
449
USD)
Unlock collaboration – Create and share professional journey maps.
1 team workspace
unlimited maps
unlimited personas
unlimited portfolio cards
viewer seats: not available
All Free features, plus:
Advanced cards: journey map link
User roles: admin, editor, viewer
Smaply AI: quick and easy journey creation
Comment threads on journey map cards
Journey map features: Saved views, custom map templates
Portfolio management and prioritization matrix
Access to Trust Center, standard T&C, standard SLA
Self-service support
on helpdesk
on helpdesk
Framework
$67
USD
per editor / month
(billed yearly
799
USD)
A framework for success – Impactful journeys based on unlimited live metrics.
3 team workspaces
unlimited maps
unlimited personas
unlimited advanced cards
viewer seats: 5 included
All Repository features, plus:
Password-protected
HTML sharing of single maps
HTML sharing of single maps
Journey Hierarchy template
5 coaching hours for onboarding (from 10 users)
1 ticket to Marc Stickdorn's Journey Management course (from 10 users)
Helpdesk and email support
(24 hours response time)
(24 hours response time)
Popular
Governance
$96
USD
per editor / month
(billed yearly
1149
USD)
Lead with precision –Unleash the full potential of journey management.
unlimited team workspaces
unlimited maps
unlimited personas
unlimited advanced cards
viewer seats: unlimited
All Framework features, plus:
Service account integrations: PowerBI, Google Analytics and Excel365
Customizable taxonomy
Unlimited storage
Personal support and key account manager (from 10 users)
Coaching hours for onboarding – benefit from our 15 years in service design (from 10 users )
2 tickets to Marc Stickdorn's Journey Management course
(from 10 users )
(from 10 users )
Full procurement service (contracting, SLA, MSA, NDA, IT-security review, from 10 users)
Optional dedicated regional single-tenant hosting (costs depending on set-up)
Single-Sign-On
(from 10 users)
(from 10 users)
Compare in Detail
Full feature comparison
Free
Repository
Framework
Governance
Journey Visualization
New
Hot
Smaply AI
New
Hot
Persona editor
New
Hot
Journey coordinator
New
Hot
Journey description
New
Hot
Text cards
New
Hot
Image cards
New
Hot
Stage cards
New
Hot
Icon cards (incl. channels, checklists, quotes, emojis)
New
Hot
Slider cards
New
Hot
Linked journey map cards
New
Hot
Opportunity cards
max. 3 cards per map
New
Hot
Pain point cards
max. 3 cards per map
New
Hot
Solution cards
max. 3 cards per map
New
Hot
Embed card (Figma, Miro, Youtube, Google, etc.)
max. 3 cards per map
max. 3 cards per map
unlimited
unlimited
New
Hot
Metric cards
max. 3 cards per map
max. 3 cards per map
unlimited
unlimited
New
Hot
Planning cards
max. 3 cards per map
max. 3 cards per map
unlimited
unlimited
New
Hot
Emotion chart
New
Hot
Grid lane
New
Hot
Divider lane
New
Hot
Real-time collaboration on maps & personas
New
Hot
Persona tagging and filtering on maps
New
Hot
Version history
New
Hot
Paste content from anywhere into journey maps
New
Hot
Sharing: view-only HTML link
New
Hot
Sharing: PDF export
New
Hot
Filtered map views
New
Hot
Create own templates
Journey Management
Hot
New
Account Library
Hot
New
Metrics Integration: Google Analytics
Hot
New
Metrics Integration: Google Sheets (soon)
Hot
New
Metrics integration: Excel 365
Hot
New
Metrics integration: Power BI
Hot
New
Metrics integration: Google Analytics Service Account
Hot
New
Metrics integration: Power BI Service Account
Hot
New
Metrics integration: csv upload / manual input
Hot
New
Planning integration: DevOps
Hot
New
Planning integration: Asana
Hot
New
Planning integration: Jira
Hot
New
Planning integration: Linear
Hot
New
Planning integration: Monday.com
Hot
New
Planning integration: Trello
Hot
New
Journey performance indicator
Hot
New
Portfolio for opportunities, pain points, solutions
Hot
New
Filtered portfolio views
Hot
New
Password-protected HTML sharing
Hot
New
Journey hierarchy template
Hot
New
Linking portfolio items
Hot
New
Portfolio item link tree
Hot
New
Customizable taxonomy
Hot
New
Custom Branding
Roles
New
Hot
Admins/Editors
Free plan: additional editors on one single map are free.
€ 390 per editor
€ 690 per editor
€ 990 per editor
New
Hot
Viewers
not available
not available
5 included
unlimited
Support & Learning
New
Hot
Helpdesk
New
Hot
Premium support via email
New
Hot
Onboarding & coaching
Available to annual subscriptions
5 hours included (from 10 users)
New
Hot
Personal support and key account manager
Available to annual subscriptions
New
Hot
Recurring coaching
Available to annual subscriptions
5 hours (from 10 users)
New
Hot
Access to Community of Practice meetings
Available to annual subscriptions
New
Hot
Free tickets to Marc Stickdorn's Journey Management training
Available to annual subscriptions
1 free ticket from 10 users
2 free tickets from 10 users
● FAQ
Frequently Asked Questions
Answers to commonly asked questions
