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Use customer journey mapping software to better understand the experience your customers have when using your service or product. With Smaply you can visualize your customer journey online and step into your customers’ shoes to understand their needs, pain points, and emotions.
Different customers might have different experiences with your product or service. Smaply is a tool to create customer journey maps and analyze their experience, step by step. You can add important details to each touchpoint and visualize your customer's journey using images, texts, emotions, and channels of communication. Identify insights and strategic direction faster by adding pain points, solutions, and opportunities
● Journey Map
Understand every touchpoint
Organize your customer journey map into different stages to understand the phases your customer goes through. Map out steps and touchpoints to understand each situation your persona experiences.
● Journey Map
Highlight pain points, opportunities, and solutions
Dedicated cards for pain points, opportunities, and solutions highlight them in your journey. Get an overview and set priorities through the portfolio view of your workspace.
● Journey Map
Manage customer satisfaction
Use the easy drag & drop editor for persona images, quotes and other details to create empathy with your persona.
● Journey Map
Manage your CX projects
Smaply's customer journey mapping tool helps you understand how CX projects are connected, and manage them online from one place.
● Customer Journey Map
Create a living hub of CX insights through hierarchies
Smaply's customer journey mapping tool allows you to link journeys with each other in hierarchies, creating a repository of insights and using it across teams and projects.
Adding images enables you to connect and empathize with your customers experience. Upload images in the form of photos, screenshots or sketches.
● Customer Journey Map
Add icons and pictograms
Use the icons card to chose from Smaply's collection of icons and pictograms.
● Customer Journey Map
Flexibility
Smaply’s customer journey mapping tool lets you customize your map by expanding cards over multiple columns and adding various cards to one lane to make the most of your customer journey map.
● Customer Journey Map
Analyze channels of communication
Website, face-to-face, phone, ... Smaply lets you visualize what online and offline channels are used when customers interact with your product or service, and how these channels influence the overall experience.
● Customer Journey Map
Rich text editor
Use text descriptions to add text and highlight the most important facts of each step of the journey with colors, fonts, and font sizes. Customize text lanes to match your corporate design.
● Customer Journey Map
Journey information
Describe your journey's purpose and add a journey performance indicator to monitor its health. Define clear ownership of your journey map so the responsibility is clarified.
● Collaboration features
Share insights, collect feedback, and present results.
Have your team and stakeholders participate in the journey mapping process. Let others access your maps, see your changes in real-time and continue insightful discussions online.
Real-time collabroation
Collaborate with your team members live, conduct workshops and together create customer journey maps online.
Comments
Invite others to comment on your journey maps online and gather feedback from geographically dispersed teams.
Simply drag & drop
Rearrange all the elements of a map, such as cards and lanes, by dragging and dropping them into place.
Export
Create high-quality PDF exports tailored to your audience and present your journey map to your team.
● From our Blog
October 20, 2022
The basics of customer journey mapping
A customer journey map is an end-to-end visualization of your customers' experience. In this article, you learn how this method can help you to better understand your customers' expectations and needs, and how to use these insights to significantly increase customer satisfaction and loyalty.