10 surprising examples of customer experience innovation from traffic and transportation

Sometimes it doesn’t take much to make a product or service come with a better customer experience. Here are some examples where (service) designers, based on the pain points they found and after some out-of-the-box thinking, further developed services that sometimes even go beyond the initial purpose.

a bike standing in a room with art in the background

There is one thing that is needed to solve a pain point, make products more useful, make services more exciting: uncovering and understanding the pain point itself. In this collection we admire the work of service and product designers who found pain points in their customer journeys that you would not expect in the first place.

What’s your take on such unconventional solutions?

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This story teller at the airport

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A car wash game

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A parking lot for easier parking

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Restaurant parking for beer lovers

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A taxi menu for introverts

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Street signs against boredom

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This bike rooftop

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This biker stand for comfort bikers

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These train handles

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Author

Isabel Grillmayr

Isabel has a multifaceted background that seamlessly weaves together business acumen, sustainability expertise, and a profound understanding of tourism management. A true marketer at heart, she is driven by her passion for crafting exceptional experiences through service design, all while prioritizing sustainability and fostering innovation. Currently pursuing a master's degree in sustainability management, Isabel's commitment to shaping a more responsible and forward-thinking business landscape shines through her inspirational articles.

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