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Every project, whether it focuses on the customer experience or employee experience, requires a bit of research or data to make informed decisions. These learning cards on experience research help you to dig into the topic.
These cards share some of the different experience research methods you can draw upon to further your work. Each one of the cards highlights the advantages and disadvantages to each method, and a few overall tips for planning your research.
Use these cards as you like – print them, bring them to a workshop, keep them by your desk or share them with a friend.
Isabel brings a marketing perspective to customer journey mapping, service design, and sustainability. With a background in business, innovation, and tourism, she helps organizations craft meaningful experiences that connect strategy, customer experience, and responsible business practices. Currently pursuing a master's in sustainability management, she shares insights that inspire organizations to rethink how they design and deliver services.
