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Unlocking growth: master pain point and opportunity management with journey maps

Understanding and optimizing your customers' interactions is no longer optional; it's a strategic imperative. Pain point and opportunity management with journey maps provides a powerful framework to visualize, analyze, and enhance every step of your customer's experience, ultimately driving satisfaction, loyalty, and business growth.
Isabel Grillmayr
July 30, 2025

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A group of people sitting around a meeting table, discussing and collaborating around a big screen

Management and operations

Journey management tools and methods

Isabel Grillmayr
May 20, 2025
a smartphone, a voice assistant and headphones
Isabel Grillmayr
August 25, 2023
two people holding hands
Katharina Rainer
May 18, 2023
an orchestra playing in a theatre
Michael Steingress
April 26, 2023
illustration of a hand with a heart in the middle
Marc Stickdorn
December 15, 2022
journey map repository
Katharina Rainer
March 30, 2020
images showing the experience at an airport
Marc Stickdorn
March 20, 2020
experience researrch in restaurant
Anna Katharina Reisenberger
March 10, 2020
Person writing creating a persona
Antonia Cramer
February 18, 2020
Marc Stickdorn smiling into the camera
Marc Stickdorn
February 14, 2020
students sitting around a table talking
Birgit Bosio
October 1, 2019
Man waving into the camera with a microphone in the foreground.
Marc Stickdorn
August 20, 2019
symbols showing activities on an event on a turquoise background
Ruud Janssen
July 17, 2019

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