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Emotional Journey Export from Smaply

Customer journey map examples: The ultimate industry collection

On this page, you get a collection of some useful customer journey map examples from different industries, such as airports, e-commerce, marketing, or telecommunication.
Isabel Grillmayr
March 30, 2025

Metrics on journey maps

Isabel Grillmayr
March 19, 2025

Journey management with Smaply

Isabel Grillmayr
February 19, 2025

Journey mapping with Smaply

Isabel Grillmayr
February 2, 2025

Categories

Browse all articles

Jewerly and handbag as a symbol for luxurious products

Journey Mapping

The Customer Journey of Luxury Brands: Experiencing Exclusivity and Elegance

Katharina Rainer
December 27, 2023
a smartphone, a voice assistant and headphones

Journey Mapping

The ultimate guide to user journey mapping

Isabel Grillmayr
August 25, 2023
two people holding hands

Company

Social responsibility at Smaply

Katharina Rainer
May 18, 2023
an orchestra playing in a theatre

Journey Mapping

Customer journey orchestration: what it is, benefits, and tools

Michael Steingress
April 26, 2023
illustration of a hand with a heart in the middle

Company

Smaply's vision, mission, values

Marc Stickdorn
December 15, 2022
Learning card deck

Toolbox

Learning cards: experience research

Isabel Grillmayr
August 19, 2020
journey mapping templates

Toolbox

Templates for customer journey maps, personas and stakeholder maps

Isabel Grillmayr
July 15, 2020
journey map repository

Journey Mapping

The why and how of a journey map repository

Katharina Rainer
March 30, 2020
images showing the experience at an airport

Personas

Ask Marc – about personas on journey maps

Marc Stickdorn
March 20, 2020
experience researrch in restaurant

Experience Research

Case study: researching experiences in a restaurant

Anna Katharina Reisenberger
March 10, 2020
Person writing creating a persona

Personas

The basics of user personas

Antonia Cramer
February 18, 2020
Marc Stickdorn smiling into the camera

Personas

Ask Marc – about personas

Marc Stickdorn
February 14, 2020
Marc Stickdorn smiling into the camera, visualization of people

Journey Mapping

Journey map operations: what it is & how to get started [plus webinar]

Marc Stickdorn
December 20, 2019
Marc Stickdorn and Nicole Broeckling smiling into the camera

Company

Ask Marc – about insights from the Service Design Global Conference 2019

Marc Stickdorn
November 7, 2019
students sitting around a table talking

Journey Mapping

Case study: student journey mapping

Birgit Bosio
October 1, 2019
Man waving into the camera with a microphone in the foreground.

Journey Mapping

Ask Marc – about employee experience

Marc Stickdorn
August 20, 2019
symbols showing activities on an event on a turquoise background

Experience Research

How MPI (re)designed their flagship event

Ruud Janssen
July 17, 2019
a map with colorful dots visualizing touchpoints of visitors

Experience Research

Case Study: experience research in Central Park

Arushi Jaiswal
July 10, 2019

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